A PARENT FMCG COMPANY
Year
2024
Role in project
Brand Identity Development
Brand Identity DevelopmentClient
UniRootz
ABOUT THE PROJECT
TurnTo was commissioned to build the foundational identity of UniRootz FMCG PVT LTD.
Working closely with the CEO, our team dissected the core vision to ensure the identity resonated with the brand’s deep purpose—Singular, Resilient, Fundamental.
This engagement was led through our EI-enabled approach, aligning not just the strategic goals, but also the emotional values behind the brand.
Overview
Kerala-based FMCG parent brand combining global standards with regional insight to launch sub-brands in fabric care, home care, and personal care across South India.
Core Focus: Align the identity
deep-rooted values — Singular, Resilient, Fundamental
Collaboration: Worked in close partnership with the CEO
Approach: Leveraged TurnTo’s Emotional Intelligence (EI)-enabled process
Outcome: strategic direction and emotional resonance
Results
30
Days Project Execution
100%
Customer Satisfaction
Unique
FMCG Identity
LOGO MOCKUP
DESIGN EVOLUTION
